Meet Orbit · AI content operations
Orbit is a multi-agent content engine that turns your living brand knowledge base into publishable, on-brand, proof-backed articles — drafts your senior editor would sign off on, with real case studies cited by name and voice rules the model actually follows.
The problem
The bottleneck moved. Anyone can generate text. Brand accuracy, real proof, and editorial review are where content still dies.
How it works
Every article flows through the same six stages. Each one is tracked, audited, and re-runnable in isolation.
Pull voice, personas, case studies, and frameworks from Cortex — your brand brain.
Score topics against Search Console, Ahrefs, and site inventory. Write the highest-leverage piece next.
Three specialist agents run in parallel: SERP intent, trend signals, proof mining.
Claude Opus drafts a full article with real case studies and quantified proof woven in.
Second pass strips AI tells, fixes rhythm, and enforces your brand voice rules.
Inline review, highlight-to-edit, client preview link, then direct commit to your blog.
The platform
Each layer does one thing well. Together they replace the tool sprawl a content team has collected over five years.
Personas, voice rules, frameworks, case studies, portfolio, and reviews — served to every agent via MCP. Cortex is how Orbit stays on-brand, and it's a product in its own right that powers any AI agent in your stack, not just content.
Scores every page and every keyword cluster against performance data, intent, and strategic fit. Surfaces new posts, refreshes, merges, and prunes — so the editorial calendar writes itself.
The reviewer selects any sentence and either rewrites it or files a targeted report. Orbit re-runs that passage only — with full brand context — so a bad paragraph never means redoing the whole article.
Agencies run every client from a single console with isolated brand brains, per-brand theming, and branded non-copyable preview links. No more juggling logins across ten different tools.
Direct commit to Jekyll or WordPress. Shareable, branded preview links for clients. PDF export on demand. Scheduling, rules engine, and cadence controls live alongside the content itself.
Who it's for
Spin up a new client in an afternoon with their own Cortex. Every article ships with their voice, their case studies, their frameworks — not a generic template with the logo swapped.
One brand brain, one editor, one pipeline. Keep editorial control via inline review — and keep the voice, proof, and positioning you've spent years building.
On-premise Cortex deployment, SSO, custom integrations, and a dedicated workspace. All your brand IP and customer proof stays inside your perimeter.
How it compares
Under the hood
The architecture is the product. Every choice is made so brand accuracy, proof integrity, and editorial control hold up as your content operation grows.
Model tiering by role — generation, research, and lookup each use the right class.
Cortex, Ahrefs, and Search Console are all MCP servers. New data plugs in without rewrites.
Distributed SQLite. Brand data replicates globally, writes from any worker.
Control plane is fast, cache-native, and cloud-ready out of the box.
Multi-worker processing with automatic primary failover. Scales horizontally.
Brand context loaded once, agents handed strict output contracts, and humanisation applied before any reviewer sees the draft. Voice and proof hold up as brands scale.
Powered by Cortex
Every voice rule, framework, case study, and quote Orbit uses comes from Cortex — our standalone brand-memory server. Cortex is what makes "on-brand" a non-negotiable instead of a hope, and it's available as its own product for any AI agent in your stack.
Early signal
The first AI content tool where I haven't had to rewrite the lead. Proof shows up by name, voice feels like us, and I can patch a paragraph without regenerating the whole thing.
We onboarded our seventh brand in under an afternoon. Every article ships sounding like the client, not like generic AI — our editors have stopped rewriting leads.
The opportunity engine is the killer feature. It stopped us writing things that were never going to rank.
Questions
Jasper and Copy.ai sell text generation. Orbit is a full content operation that produces editor-grade work: it decides what to write based on your live performance data, researches with multiple agents, cites real proof from your case study library, enforces voice from a structured brand brain, and ships to your blog. Generation is one step out of six.
Yes — because voice rules, frameworks, and proof points come from Cortex, a structured brand brain, not from the model's imagination. If a sentence drifts off-brand, your editor highlights it and Orbit re-runs just that passage with full brand context.
For agencies, a new client is typically live in a few hours. We import existing case studies, portfolio, voice guidelines, and performance data, then generate a calibration article that you review. Your feedback sharpens the brand brain.
Jekyll and WordPress are native. For other CMSs we ship via markdown export or a simple MCP adapter — usually a day or two of work.
Every brand has its own Cortex with hard boundaries. No brand ever sees another brand's data, and the agent context for one brand's article never includes another brand's knowledge graph.
Yes. On-premise and VPC deployments are available on enterprise plans, including on-prem Cortex, SSO, and custom MCP tools for internal systems.
Two things. First, Cortex — voice rules, tone, sentence-length preferences, and banned phrases live as structured data the model is forced to follow, not a PDF it glances at. Second, a dedicated humanisation pass rewrites rhythm, strips AI tells (over-hedging, corporate filler, tidy tricolons), and enforces brand-specific cadence before the draft ever reaches your editor.
Ready?
We'll load your brand brain, wire up Search Console and Ahrefs, and generate a live sample article on a topic of your choice. Usually within a week.